The Intimacy Economy

Intimacy with technology has been the territory of science fiction. What happens if we are able to live those stories ourselves?

A slide showing three eras: information economy, attention economy, intimacy economy

Throughout history, technology has provided platforms for humans to create new media as conduits for human content. As Marshall McLuhan first described nearly 60 years ago, the printing press, telegraph, television, and (post-McLuhan) the internet allowed for novel media which shaped the messages we send to each other—and the resulting societal discourse. While those technologies shaped the messages, never before has a technology created messages itself. 

As we begin to have conversations with generative AI, it is the technology we are conversing with. The medium isn’t just the message—it is creating the message. 

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