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Magritte's "Son of Man" metaphor explores digital obscurity of reality. AI model collapse mirrors human isolation effects. Minds struggle without diverse input. Balancing AI benefits and genuine human connection crucial. Develop metacognitive skills to navigate this new landscape.
Generative AI promises personalized learning at scale but risks creating dependency. Complementary cognitive artifacts enhance skills; competitive ones replace them. Effective AI tutors balance engagement and autonomy, expanding human cognition without diminishing critical abilities.
What is the strategy behind this storytelling?Building loyalty when you're a monopoly.
This past weekend’s Super Bowl might be remembered more for Google’s tearjerker of an ad than the game. In it, “a man reminisces about the love of his life with a little help from Google,” according to the company’s description. The ad struck a cord. It was voted “best ad” in the Super Bowl line up. Twitter was flooded with the tears of hard-core football fans who, “damn it, don’t like to cry during games.”
What is the strategy behind this storytelling?
Picking the ad apart, it works on two levels. On one level it shows how AI can help someone remember. The assumption made by almost everyone (according to social media commentary) is that the man suffers from dementia. Without coming out and blatantly saying, “Google can help your grandfather with his dementia,” the ad shows that Google Assistant can be a great memory jogger.
Highly emotional ads are more engaging and memorable. If the comments on YouTube are anything to go by, it’s been successful at creating a strong emotional bond with Google; a monopoly that provides a utility service and is keen to stave off regulation by building loyalty when it needs it most.
The Artificiality Weekend Briefing: About AI, Not Written by AI
