This week we are leaning into multiple metaphors: AI as a mirror, UX design as a window or room, and life as information. Plus: read about Michael Levin's upcoming presentation at the Imagining Summit, Helen's Book of the Week, and our upcoming events.
It’s easy to fall prey to the design illusion that because LLMs look sleek, they must be well-designed. But aesthetics alone do not equal design. As Steve Jobs once said, “Design is not just what it looks and feels like. Design is how it works.”
It’s curious that these two papers, tackling such similar ideas, came out at the same time. Is this coincidence, or does it tell us something about where the study of life and intelligence is heading?
What role does design have in solving the world’s biggest problems? What can designers add? Some would say that designers played a role in getting us into our current mess. Can they also get us out of it? How can we design solutions for problems in complex systems that are evolving, emerging, and changing?
To answer these questions, we talked with Don Norman about his book, Design for a Better World: Meaningful, Sustainable, Humanity Centered. In his book, Don proposes a new way of thinking, one that recognizes our place in a complex global system where even simple behaviors affect the entire world. He identifies the economic metrics that contribute to the harmful effects of commerce and manufacturing and proposes a recalibration of what we consider important in life.
Don Norman is Distinguished Professor Emeritus of Cognitive Science and Psychology and founding director of the Design Lab at the University of California, San Diego from which he has retired twice. Don is also retired from and holds the emeritus title from Northwestern University, the Nielsen Norman Group and a few other organizations. He was an Apple Vice President, has been an advisor and board member for numerous companies, and has three honorary degrees. His numerous books have been translated into over 20 languages, including The Design of Everyday Things and Living with Complexity.
It was a true pleasure to talk with Don, someone who we have read and followed for decades. His work is central to much of today’s design practices and we loved talking with him about where he hopes design may take us.
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Dave Edwards is a Co-Founder of Artificiality. He previously co-founded Intelligentsia.ai (acquired by Atlantic Media) and worked at Apple, CRV, Macromedia, Morgan Stanley, and Quartz.
Helen Edwards is a Co-Founder of Artificiality. She previously co-founded Intelligentsia.ai (acquired by Atlantic Media) and worked at Meridian Energy, Pacific Gas & Electric, Quartz, and Transpower.